The 'Big Latch On' on target to break another record

12 July 2013
For the fifth year in a row, the Whanganui District Health Board (WDHB) and the national Women’s Health Action organisation are joining forces to coordinate Whanganui’s Big Latch On planned for Friday 2 August.
Fittingly, the event takes place during World Breastfeeding Week (1-7 August) which this year centres on the theme that successful breastfeeding requires the support of family, friends and the community.
Introduced in New Zealand in 2005, the Big Latch On is now a global event with 22 participating countries including Australia, the United States and the United Kingdom.
The Big Latch On encourages women to come together at registered venues to breastfeed at the same time which in Whanganui, will be 10.30am at the Wanganui District Council Chambers.
Women’s Health Action director Julie Radford-Poupard says with only three weeks to go, women up and down the country are being encouraged to set time aside to participate.
Organisers are hoping they will succeed in breaking the New Zealand record which currently sits at 1571 women.
The Big Latch On is a community event which receives Ministry of Health funding for promotion.
Ms Radford-Poupard says it’s a fun occasion where participants enjoy meeting other like-minded women. For further information, go to or phone 09 520 5295.