WDHB adopts new logo

1 July 2013

The Whanganui District Health Board has adopted a new logo following board approval on Friday for a design that depicts the mountain and river. From today, it replaces a sun design used since 1993.
Produced internally by the WDHB’s Communications Department, the koru included in the design depicts whanau and whānau wellbeing. The board’s kaumatua consider this appropriate following the WDHB’s recent decision to endorse Whanau Ora as its approach to providing whanau/family-centred care.
WDHB chief executive Julie Patterson said she’s delighted the board voted for the new logo which clearly signals that the WDHB region extends as far north as Mount Ruapehu and that the Whanganui River is significant to all residents, rural and urban, served by the DHB.
“The koru reflects our commitment to Whanau Ora by incorporating the essence of whanaketanga (development and moving forward); manaakitanga (care for and embrace); whakapapa (genealogy); aroha (love and embrace); kotahitanga (working together),” Mrs Patterson said.
“It’s important to us that our kaumatua gave their blessing to the design and noted that the green chosen for the logo symbolises health and wellbeing.”
Mrs Patterson said the introduction of a new logo is part of a wider effort by the WDHB to smarten
the hospital environment, and to update its communication with the public and staff, its campus signage and the organisation’s website and intranet.
The new logo will be phased in as the WDHB produces new publications and revises its existing ones. It is hoped the WDHB website and intranet will feature the new design by 1 September this year. Signage around the WDHB campus will be updated as required.