Whanganui bus advertisement highlights pregnancy messages

20 December 2013
Whanganui midwives are urging pregnant women, or those planning to become pregnant, to take note and act on a five-point pregnancy safety checklist they’ve recently had placed on the back of a local Tranzit bus.  

Sponsored by both the Whanganui and MidCentral DHBs, the advertisement asks women to do the following within the first 10 weeks (of their pregnancy):
  • find a midwife (LMC)
  • consider early pregnancy screening
  • take iodine and continue taking folic acid
  • eat well and exercise
  • avoid smoking, drinking and other drugs.
The advertisement is part of a comprehensive educational campaign for those in early pregnancy who Whanganui-based maternity quality and safety coordinator Angela Adam says need to make the right choices for their developing baby.
Mrs Adam and several other senior maternity service managers across the Whanganui and MidCentral DHB region have joined forces to educate mothers and pregnant women on how to keep their babies safe during the critically important first 10 weeks of their development.
A similar advertisement will be placed on a Palmerston North bus when space becomes available early next year. The two DHBs also plan to roll out brochures, banners, posters and business cards promoting the same messages as the bus advertisement.
Mrs Adam says the education campaign is being driven by the two DHBs’ Maternity Quality and Safety programme responsible for initiating improvements across the regional maternity sector.